influence is EARNed
Influence is the foundation of your communications strategy. But it's not just about messaging. Or even how you say something. It's the art and science of building relationships. When you’ve done your job, those relationships allow you to engage audiences with respectful intent – to inform, educate, and share...to communicate.
When done well, a compelling public relations program supports your on-going relationship with all stakeholders – earning your place to join the conversation and maybe even change a few opinions (or hang a few clouds).